I never understood this logo as a kid. I always thought it was a J and a B together, and I could never figure out why that made sense for “Montreal Expos.” Was it in French, maybe “joueurs de baseball?”
The best explanation I’ve found comes from the FAQ section at Uni Watch, which is a great site to check out if you’re OCD about shit like this… here it is:
What’s the Expos’ logo supposed to be?
Actually, there are two separate interpretations — one in English and one in French. English version: The overall outline of the logo is a stylized “M” for “Montreal” (you kinda have to squint to see this). The red “e” on the left is for “Expos,” and the blue “b” on the right is for “baseball.” Add it all up and you’ve got “Montreal Expos baseball.” The strip of white next to the “e” is essentially just wasted space — it’s not an “l” or anything like that. French version: The red symbol on the left is a “c,” which combines with the white strip to form a “d.” Toss in the “b” on the right and outlined “m” and you’ve got c-d-b-m, for Club de Baseball Montreal.
There you go.
Thanks, Vance Law, compliments of 1987 Fleer, for serving as our Expos model today.